White is the new black: Brand spirit, by Andrew Miller

Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. I can purchase each object for less than $10, it can be something I own, something another person gives me, or something I find. Brand Spirit has been featured on Swiss Miss, PSFK, Gizmodo, Adweek, The Next Web, Trendland, and Huffington Post.